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NEW RISE
REPORT:
Activist, Change Agent, Market Pioneer,
Market Influencer:
What Type of Social Entrepreneur are You?
The
answer can be found in a new report by Columbia Business School’s
Research Initiative on Social Entrepreneurship (RISE) in partnership
with Investors’ Circle
and the Social Venture Network.
Co-authored by RISE director Cathy Clark and Research Associate Selen
Ucak, “RISE For-Profit Social Entrepreneur Report: Balancing Markets
and Values” offers a snapshot of social ventures in seven
industry segments as well as insights into the experiences, attitudes,
and practices of the people who create and manage them.__
The
study is based on a survey of executives of 211 emerging social
ventures located across the Unites States, and all less than 30 years
old.
Click here to download PDF of RISE
Entrepreneur Report
It
identifies four types of social venture entrepreneurs:
Activists are explicit with their customers in their
dedication to social value creation and regularly engage others in
promoting their missions – like Seventh Generation, ShoreBank and Equal
Exchange.
Change Agents, despite their strong interest in influencing
society, are not necessarily explicit in their missions to all
customers._ For example, many pest control customers and diners may be
unaware of the breadth of the missions of Pest at Rest or of the White
Dog Caf_._
Market Pioneers, such as Big Clean Trucks, Wireless Generation and
Sun & Earth, are always explicit with customers about their social
objectives. While they are financially driven, most of these CEOs
evaluate their companies’ social impact in order to influence peers and
systems.
Market Influencers are the most quiet about their social missions._
They are first and foremost financially driven, and are not always
explicit with customers about social objectives, as they often work in
industries where they believe their customers would be distracted by
their mission focus. Examples are City Fresh Foods and
ConsumerPowerline._
Social Venture
CEO Types
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N=190
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SOCIALLY-ORIENTED
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FINANCIALLY-ORIENTED
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EXPLICIT
TO CUSTOMERS
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"Activists"______________________
84
CEOs_
_
________________
_
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_"Market Pioneers"________________
_47
CEOs__
____________________
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NOT
EXPLICIT TO CUSTOMERS
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"Change Agents"________________________
31 CEOs_______
______________
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_"Market Influencers"_____________________
_28 CEOs
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The report also describes
trends by industry about companies’ attitudes and practices in terms of
the vehicles used to create social and environmental value,
explicitness to stakeholders, evaluation, financing, growth and exits.
Please
also visit the free,
searchable online RISE
Social Entrepreneur CEO Directory.
To be added to the report’s
email distribution list, please send your email address to Cathy Clark.
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